Cerealex di Alessandro Cerea

P. Iva IT17634611002
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firefly genera immagine del concetto di missione, visione e motto aziendale. 29521.jpeg

VOICE TO YOUR IDENTITY

STRATEGIC CREATIVE WRITING

Mission, Vision, PayOff, Campaign Claim and Slang: VOICE!

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Added value for you (and your business):

✅ Acquire the tools to define a Mission and Vision consistent with corporate or personal values and objectives;

✅ Effective communication – Learn to transform abstract concepts into clear, engaging and distinctive messages;

✅ A new language – Thanks to strategic payoffs and claims, stand out from the competition and communicate “better”.

✅ Humanistic and strategic approach – Integrate storytelling, creative writing and humanistic coaching to create authentic and persuasive messages;

✅ Practical and applicable method – Develop concrete skills through exercises, guided brainstorming and real case studies;

✅ Authoritativeness and coherence – Build a communication that strengthens the credibility of the brand and enhances its impact on the public;

✅ Adaptability – Learn to create effective messages for different contexts (branding, marketing campaigns, pitches, social media);

✅ Personal and professional empowerment – Become aware of your value and how to communicate it strategically.

COURSE MODULES:

MODULE 1 - Identity and Communication - Basics

MODULE 2 - Genuine communication

Difference between Mission, Vision, payoff and claim;
The role of identity in brand communication;
The power of words: storytelling and creative writing.

The importance of authenticity in the message;
Identifying your Ikigai for effective communication;
Humanistic Coaching to align values and communication.

MODULE 3 - Engaging Mission & Vision

MODULE 4 - PayOff & Claim

How to write a clear and inspiring Mission;
The Vision as a future projection of identity;
Effective writing and synthesis tools.

Differences and functions of payoff and claim;
Persuasive language and communicative synthesis;
The emotional value of words.

MODULE 5 - From creativity to strategy

Integrate Mission, Vision, payoff and claim in a coherent strategy;
The importance of context and target audience;
Test the message and measure the impact.

Want to know more?

This path can help you so… do not hesitate to contact me: it will be important to know each other and share intentions and objectives to get the most out of each module and develop real long-term value.