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THE SHOCK

STORIES OF RESILIENCE

The shocks of life are opportunities for growth.

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Added value for you (and your business):

✅ Personalized action plan to start your business;

✅ Framework to build a strong and recognizable brand;
✅ Practical Business Model Canvas and Value Proposition tools;

✅ Resilient mindset to face the future with confidence;
✅ Access to an exclusive community of entrepreneurs operating in “depressed” or “complicated” areas.

Who is the course aimed at?

✅ Former employees or professionals who want to reinvent themselves;

✅ Aspiring entrepreneurs who want to start with the right mindset;

✅ Entrepreneurs in crisis who need to rebuild their business.

Applied methodology.

✅ Bootcamps structured in specific locations;
✅ Workshops dedicated to study and comparison
✅ Practical support
✅ Case studies and concrete examples.

There are moments in life that shake us like an earthquake. The sudden collapse of certainties, the chaos, the fear, the need to rebuild from scratch.

Becoming an entrepreneur is a similar experience: leaving behind the safety of the "old world" to face the unknown of the future. It is not a choice for everyone, but only for those willing to rebuild with new, more solid and resilient foundations.

If you have experienced a drastic change (job loss, bankruptcy, professional crisis) and want to turn it into an opportunity, this bootcamp is for you.

Why.

COURSE MODULES:

MODULE 1 - Internal Branding Fundamentals

MODULE 2 - Human Resources

What is Internal Branding: Definition and differences with Employer Branding;
The Value of Corporate Culture: How It Influences Employee Performance and Well-Being;
The pillars of effective Internal Branding: Identity, consistency and involvement;
Current state analysis: Assessment of corporate identity and internal climate.

The Ikigai model applied to work: Identifying the purpose and meaning of work;
Aligning Passions and Company Values: Strategies for Building a Motivated Team;
Self-leadership and awareness: Techniques to help employees find their direction;
Practical Ikigai Coaching Exercises: Workshop for Teams and Individuals.

MODULE 3 - Feeling INVOLVED

MODULE 4 - Question of Identity

Active listening and effective communication: tools to improve corporate dialogue;
Motivation and Performance: Coaching Techniques to Increase Engagement;
Problem-solving and conflict management: strategies to improve the corporate climate;
Mindful Leadership: How to Lead with Inspiration and Authority.

Creating a Strong Visual Identity: The Role of Logo, Colors, and Design in Corporate Culture;
Tone of voice and storytelling: Communicating company values authentically;
Employer Branding and Internal Reputation: Strategies to Build Employee Loyalty;
Success Case Studies: Examples of Companies with Effective Internal Branding.

MODULE 5 - Strategy in action

Creating Your Internal Branding Plan: Key Steps for Effective Implementation;
Evaluation tools and metrics: Monitor the effectiveness of the strategy;
Integration with corporate strategy: Ensure consistency with mission and vision;
Long-Term Development: Strategies to Maintain and Strengthen Internal Branding Over Time.

Want to know more?

This path can help you so… do not hesitate to contact me: it will be important to get to know each other and share intentions and objectives to get the most out of each module and develop real long-term value .