Copyright © 2025 Alessandro Cerea
P. Iva IT17634611002
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FAQ
Copyright © 2025 Alessandro Cerea
P. Iva IT17634611002
Terms & conditions - Privacy Policy - Cookie
FAQ
TAP the GAP
There is a distance to bridge…
Get off the shelf to enter people's hearts.
DOWNLOAD INFOGRAPHIC
Added value for you (and your business):
✅ building a strong and authentic corporate identity;
✅ REAL and TANGIBLE customer loyalty;
✅ differentiating yourself in an increasingly competitive market;
✅ ability to react to continuous market changes;
✅ going beyond the product and building “your own verb”;
✅ Understand digital tools and apply them consciously to your product;
✅ Know how to build a long-term, sustainable and modular strategy.
COURSE MODULES:
MODULE 1 - Basics of identity and vision
MODULE 2 - Strategy and Positioning
- Define your brewery philosophy;
- Ikigai Coaching: find the meaning of your profession;
- Create an authentic and distinctive identity.
- Craft beer market analysis;
- Differentiation and strategic positioning;
- Creating a unique value proposition.
MODULE 3 - Branding & Corporate Identity
MODULE 4 - Marketing & Communication
- Digital Marketing Strategies for Breweries;
- Social Media and Community Building;
- Creating a Brand Experience.
- Digital Marketing Strategies for Breweries;
- Social Media and Community Building;
- Creating a Brand Experience.
MODULE 5 - Corporate Coaching
MODULE 6 - Sales and distribution
- Leadership e gestione del team;
- Cultura aziendale e valori condivisi;
- Crescita e sostenibilità del business.
- Leadership and team management;
- Corporate culture and shared values;
- Business growth and sustainability.
MODULE 7 - Legal and normative aspects
- Regulation of production and sales;
- Labeling and certifications;
- Best practices for managing a brewery;
- Protection of brand identity.
Want to know more?
This path can help you so… do not hesitate to contact me: it will be important to know each other and share intentions and objectives to get the most out of each module and develop real long-term value.