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Copyright © 2025 Alessandro Cerea

P. Iva IT17634611002
Terms & conditions - Privacy Policy - Cookie
FAQ

Copyright © 2025 Alessandro Cerea

P. Iva IT17634611002
Terms & conditions - Privacy Policy - Cookie
FAQ

firefly panificio e pane. 1184.jpeg

PROJECT BRIEF

From TRADITION to recognized BRAND

Your passion, creates value and turns into a market icon.

DOWNLOAD THE INFOGRAPHIC  

Added value for you (and your business):

✅ Rediscover the JOY of baking;

✅ you need a strategy to stand out, retain customers and build a brand that tells your uniqueness;

✅ Tradition and innovation, between heart and strategy;

✅ Increased profitability and strategic planning;

✅ In each loaf… tells the territory, the traditions and the roots.

COURSE MODULES:

MODULE 1 - At the heart of the business

MODULE 2 - Being a leader

  • Discover your why, the authentic value that only you can offer;
  • Give meaning to your work to attract loyal customers;
  • Combine passion, talent and market for a sustainable and rewarding activity
     

IKIGAI Coaching

  • Build and lead a motivated and close-knit team;
  • Manage time and resources efficiently;
  • Learn to delegate and grow without losing control.

 

Humanistic Corporate Coaching

MODULE 3 - Tradition, innovation and strategy

MODULE 4 - Multi sensorial marketing

  • Differentiate yourself from the competition with a unique offering;
  • Find your niche in the world of artisanal baking;
  • Integrate new business models to stay competitive.
  • Tell your brand story through the 5 senses;
  • Learn to communicate the value of your product with images and words;
  • Use social media and local marketing to attract customers and retain them;
  • You are Brand Ambassadors: help yourself with storytelling;

MODULE 5 - Corporate Identity

MODULE 6 - Emotion at the table

  • Create a visual identity that tells your story;
  • Packaging and design: the power of detail;
  • Build a brand that conveys trust and quality.
  • Turn every purchase into a memorable experience;
  • Loyalty: strategies to make customers come back “again and again”;
  • Build a community around your brand.

MODULE 7 - Business Model

  • Structure a solid and scalable business model;
  • Integrate innovation and sustainability in your business;
  • Know the raw material, find new tastes, new flavor combinations;
  • Analyze numbers and trends for constant growth.

Want to know more?

This path can help you so… do not hesitate to contact me: it will be important to get to know each other and share intentions and objectives to get the most out of each module and develop real long-term value .