Cerealex di Alessandro Cerea

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FRESHWATER MINDSET

PATIENCE AND CONSTANCE

Strategies for addressing uncertainty.

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Added value for you (and your business):

✅ A clear action plan to grow your business;

✅ A new strategic mindset, inspired by the philosophy of the river fisherman;

✅ A personal branding plan to stand out on the market;

✅ Practical tools to analyze your market and find customers

✅ A “navigation diary” to track your progress;

✅ Study your Target Customer;

✅ Study the purchase path and develop a scalable and sustainable sales funnel;

✅ Learn about the context and configure your action plan

Who is the course aimed at?

✅ Aspiring entrepreneurs who want to start their own business with a strategic mindset;

✅ Professionals and entrepreneurs who want to improve their approach and performance.

Applied methodology.

✅ Workshops dedicated to the “fisherman’s kit”;
✅ Practical support;

✅ Practical experience
✅ Case studies and concrete examples.

Both the fisherman and the entrepreneur know that success is not immediate, but with perseverance, patience and the ability to adapt, sooner or later the right moment will arrive.

✅ The fisherman decides where to cast the line, when is the best time to fish and when is best to return. He must balance risk and opportunity.

✅ The entrepreneur chooses the sector, the partners, the target and the products. He knows when to invest and when to wait.

Why.

COURSE MODULES:

MODULE 1 - STRATEGIC MINDSET

MODULE 2 - The Cycle of Patience

The river as a metaphor for the market: flow, opportunities and dangers;
Where to cast the line? Analysis of the environment and choice of the right tools;
The resilience of the river fisherman: overcoming obstacles without stopping;
Workshop: creating your own “Navigation Plan” – identifying fertile waters in business

The river never flows the same: knowing how to recognize changes in the market;
Fishing in the right place, at the right time: how to seize the best moment to act;
Flowing with change: adapting to new situations without resistance;
Workshop: Creating your own “river map” – Identifying market currents and your profitable fishing areas.

MODULE 3 - Marketing strategies

MODULE 4 - The importance of consistency

Understanding the river: Identify the best waterways (market sectors and niches);
Knowing the currents: Analyzing trends and adapting to market changes;
Choosing the right bait: How to develop an offer that attracts the right customers;
Targeted “fishing” techniques: digital marketing, personal branding and strategic networking;
Practical exercise: Designing the “current” of your business and identifying strategic points to find customers.

Understanding fish (customer) behavior: what are they looking for, where are they, what attracts them?
Managing troubled waters: facing difficulties and overcoming market crises;
The fisherman's strategy: trial and error, continuous learning and strategic patience;
The art of observation: understanding the target's behavior to anticipate needs;
Workshop: the "River Diary" - Monitoring and adjusting the business strategy.

MODULE 5 - From stream to flow

The right equipment for fishing and business: websites, social media, networking;
Strategic marketing strategies: how to differentiate yourself in a competitive market;
The secret of great fishermen: when to take risks and when to wait;
Monitoring and course correction: tools to measure success and correct the strategy;
Workshop: Creating your own “Fisherman’s Kit” – Choosing the right tools for business growth

Want to know more?

This path can help you so… do not hesitate to contact me: it will be important to know each other and share intentions and objectives to get the most out of each module and develop real long-term value.