Cerealex di Alessandro Cerea

P. Iva IT17634611002
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NAMING & LOGO DESIGN

STRATEGIC VISUAL IDENTITY

A process of INTROSPECTION capable of generating DESIGN.

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Added value for you (and your business):

✅ 100% Practical (with exercises and real applications);

✅ Active Coaching (for a personalized approach);

✅ Project-Based Learning (you are the practical case);

✅ Develop a personal and business identity;

✅ Learn the ability to synthesize and simplify;

✅ Not just tools but, above all, the essence of taste and balance between forms: symbols, colors and typography that communicate your values and the essence of your identity, in a clear, simple and current way.

COURSE MODULES:

MODULE 1 - Visual identity & Logo Design

MODULE 2 - Naming Design & Verbal identity

Humanistic Coaching & Ikigai Coaching
(who are you and what do you want to convey?);
Psychology and Semiotics of Logo;
Brainstorming and Concept Design;
Sketching & Digitalization;
Testing and Validation;
Brand Book and User Manual.

Humanistic Coaching & Ikigai Coaching
(the right word to tell your why);
Naming Strategy – Techniques to generate effective, recognizable… and pronounceable names;
Psychology of sound (phonetics) and hidden meanings – how the name influences the perception of the brand;
Creativity and Idea Generation – Practical tools to find the perfect name;
Verification, Registration and Legal Protection – Check for uniqueness, anteriority search, trademark and brand protection;
Application of Naming to the Brand – Create consistent payoff, claim and tone of voice.

MODULE 3 - From vision to reality

Brand Coaching and Ikigai – Definition of values and mission for authentic communication;
Synergic Naming & Logo – Aligning the name and logo for a coherent identity;
Design Thinking for Branding – Strategies and tools to develop an effective identity;
Visual and Sensory Experience – Creating coherence between logo, naming and all brand touchpoints;
Testing and Optimization – Validation with real feedback and improvement techniques;
Presentation and Pitching – How to sell the brand with storytelling and visual strategy.

Want to know more?

This path can help you so… do not hesitate to contact me: it will be important to know each other and share intentions and objectives to get the most out of each module and develop real long-term value.