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FROM GRAPHIC DESIGNER TO BRAND

STRATEGICALLY VERSATILE

Move: reinvent yourself as a FREELANCE and PROFESSIONAL.

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Added value for you (and your business):

✅ Integrated approach between Design, Coaching and Strategy;

✅ Learn to build a solid business model;

✅ Find a niche and build a distinctive identity;

✅ Develop a personal and business identity;

✅ Learn to Sell Your Value;

✅ Promote yourself effectively through digital strategies, social media and networking;

Learn to manage the transition from employee to freelancer with a change of mindset.

COURSE MODULES:

MODULE 1 - Find your direction

MODULE 2 - Strategic Marketing

The Ikigai of the Advertising Graphic Designer: finding your strong point in the market;
Professional Identity and Personal Values: Building a Meaningful Career;
Freelancer Mindset: Overcoming Fears and Uncertainties of Change;
Time Management and Productivity: Working Independently with Balance and Success.

Finding Your Niche: How to Specialize to Become a Go-To Business;
Customer Acquisition Strategies: Methods to Attract and Retain the Right Audience;
Positioning and Differentiation: How to Stand Out in a Saturated Market;
Pricing and Value Strategies: How to Sell Your Work Without Devaluing Yourself.

MODULE 3 - Marketing Yourself

MODULE 4 - Structure your Business

Create a unique visual and verbal identity: logo, colors, tone of voice and communication style;
LinkedIn, Instagram, Behance & Co.: how to use social media to make yourself known;
Personal Storytelling: Telling your story to connect with your audience;
Online Reputation Management: Reviews, Testimonials and Digital Networking.

How to define your business model: working with direct clients, agencies or creating digital products;
The 9 areas of the Business Model Canvas: practical exercise on costs, revenues, channels and value offered;
Automation and Delegation: How to Manage Work Without Overwhelming It.

MODULE 5 - Offer the right value to the Customer

What are customers really looking for? Understanding the needs, problems and desires of the target;
How to Build an Irresistible Offer: Products, Services and Packages to Attract Customers;
Practical exercise on the Value Proposition Canvas: let's create your offer together.

Want to know more?

This path can help you so… do not hesitate to contact me: it will be important to get to know each other and share intentions and objectives to get the most out of each module and develop real long-term value .