For an AUTHENTIC and SHARED brand CULTURE.

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Added value for you (and your business):

✅ Understand the concept of Internal Branding and its strategic importance;
✅ Apply the Ikigai model to align employees' personal values with the company mission;
✅ Use Corporate Coaching to drive engagement and professional growth.

✅ Creare un sistema di Identity Design che comunichi in modo chiaro l’essenza dell’azienda.
✅ Sviluppare una strategia efficace per consolidare l’identità aziendale e migliorarne la reputazione interna ed esterna.

Who is the route aimed at?

✔ Entrepreneurs and CEOs who want to strengthen their corporate identity.
✔ HR Managers and human resources managers.
✔ Team leaders and business managers.
✔ Freelancers and consultants who want to integrate Internal Branding into their work.

Applied methodology.

✅ Theoretical lessons and practical exercises.
✅ Individual and group coaching sessions.
✅ Operational tools to immediately implement the strategies learned.
✅ Case studies and concrete examples of successful Internal Branding.

🎯 Creating a strong and authentic corporate identity.
🎯 Increased employee engagement and retention.
🎯 Improved internal communication and collaboration.
🎯 Strengthening corporate reputation and employer branding.

What you will get at the end of the journey.

COURSE MODULES:

MODULE 1 - Internal Branding Fundamentals

MODULE 2 - Human Resources

What is Internal Branding: Definition and differences with Employer Branding;
The Value of Corporate Culture: How It Influences Employee Performance and Well-Being;
The pillars of effective Internal Branding: Identity, consistency and involvement;
Current state analysis: Assessment of corporate identity and internal climate.

The Ikigai model applied to work: Identifying the purpose and meaning of work;
Aligning Passions and Company Values: Strategies for Building a Motivated Team;
Self-leadership and awareness: Techniques to help employees find their direction;
Practical Ikigai Coaching Exercises: Workshop for Teams and Individuals.

MODULE 3 - Feeling INVOLVED

MODULE 4 - Question of Identity

Active listening and effective communication: tools to improve corporate dialogue;
Motivation and Performance: Coaching Techniques to Increase Engagement;
Problem-solving and conflict management: strategies to improve the corporate climate;
Mindful Leadership: How to Lead with Inspiration and Authority.

Creating a Strong Visual Identity: The Role of Logo, Colors, and Design in Corporate Culture;
Tone of voice and storytelling: Communicating company values authentically;
Employer Branding and Internal Reputation: Strategies to Build Employee Loyalty;
Success Case Studies: Examples of Companies with Effective Internal Branding.

MODULE 5 - Strategy in action

Creating Your Internal Branding Plan: Key Steps for Effective Implementation;
Evaluation tools and metrics: Monitor the effectiveness of the strategy;
Integration with corporate strategy: Ensure consistency with mission and vision;
Long-Term Development: Strategies to Maintain and Strengthen Internal Branding Over Time.

Want to know more?

This path can help you so… do not hesitate to contact me: it will be important to get to know each other and share intentions and objectives to get the most out of each module and develop real long-term value .