Cerealex di Alessandro Cerea

P. Iva IT17634611002
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DIALECT NATURAL IDENTITY VALUE.

FOR PEOPLE WITH STRONG ROOTS

Connect emotionally with your audience: eliminate distances!

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Added value for you (and your business):

✅ Uniqueness in diversity for new brands… different;

✅ Strengthening the bond with the public;

✅ Greater impact in Marketing and Storytelling;

✅ Innovation and tradition in balance;

✅ Increased recognition;

✅ Increased quality sales.

COURSE MODULES:

MODULE 1 - Create a cultural connection

MODULE 2 - Authentic Storytelling

Using dialect can strengthen the company's cultural identity and create a deeper connection with local customers: in marketing campaigns or promotional materials, the use of dialect expressions can evoke a sense of familiarity and authenticity, making the brand more accessible and closer to the community.

Dialect can enrich corporate narratives, making stories more vivid and memorable. A corporate coach can help develop stories that use local expressions and idioms, creating an authentic feel. These stories can be used in presentations, corporate videos, and social media content to engage audiences and effectively convey brand values.

MODULE 3 - Internal communication

MODULE 4 - Brand localized

In internal communication, the use of dialect can promote a more inclusive and informal work environment. During coaching sessions, the use of dialect expressions can make messages clearer and closer to team members, promoting a sense of belonging and collaboration. For example, in meetings or internal communications, the use of dialect terms can facilitate dialogue and the sharing of ideas.

A corporate coach can work with the company to develop branding that integrates dialect in meaningful ways. This can include creating slogans or product names that use dialect, making them more memorable and relevant to the local market: a food company might use dialect terms to describe recipes or ingredients, evoking a sense of tradition and authenticity.

MODULE 3 - Engagement with the audience

MODULE 4 - Enhancement of traditions

Advertising campaigns that use dialect can be more engaging for local audiences. Companies can create content that speaks directly to the community, using dialect to build an open and honest dialogue. This approach can also stimulate word of mouth and sharing on social media, increasing brand visibility.

Incorporating dialect into your communications can also serve to enhance local traditions and cultural practices. A corporate coach can help integrate cultural elements into your branding strategy, creating campaigns that celebrate local culture and encourage the community to identify with your brand.

MODULE 3 - Adaptability and flexibility

A corporate coach can train teams on how to use dialect appropriately and sensitively, considering the context and audience. This requires a deep understanding of the local culture and audience preferences to ensure that the use of dialect resonates positively.

Integrating dialect into corporate and product communications can be an effective way to strengthen brand identity, creating deeper connections with customers and the community.

Want to know more?

This path can help you so… do not hesitate to contact me: it will be important to get to know each other and share intentions and objectives to get the most out of each module and develop real long-term value .