Method, knowledge, VISION, organization and PEOPLE.

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Added value for you (and your business):

✅ Differentiation and strategic positioning;

✅ Effective communication with Customers and Partners;

✅ Leadership and delegation power: reduce stress and improve productivity;

✅ Marketing and reputation to attract more customers;

✅ Increased profitability and strategic planning;

✅ Innovation and adaptability to new challenges in the sector.

COURSE MODULES:

MODULE 1 - Building a Business with Meaning

MODULE 2 - Leadership and HR Management

Ikigai in the construction business: how to find the balance between profit, passion, skills and market needs;
Definition of corporate Vision and Mission: building a clear and motivating identity for the entire team;
Motivation and entrepreneurial mindset: managing the challenges of the construction sector with resilience;
Strategic planning based on Ikigai: focus on sustainability, innovation and value.

Construction Leadership and Human Resources Management: How to Motivate Employees, Subcontractors and Suppliers;
Delegation and Responsibility Management: Improve Workflow in Construction Projects;
Problem solving and criticality management: dealing with delays, unforeseen events and conflicts with suppliers or customers;
Time Management for General Contractors: Optimize Time and Costs Without Sacrificing Quality.

MODULE 3 - Strong and solid identity

MODULE 4 - Effective Marketing Strategy

Brand positioning in the construction industry: differentiating yourself from competitors and attracting ideal customers;
Naming, logo and coordinated image for General Contractor: communicating professionalism and reliability;
Success stories: examples of construction companies that have transformed their identity;
Online and Offline Reputation: Strategies to Build Credibility in the Industry.

How to Promote a General Contractor in 2025: Digital and Traditional Strategies;
SEO and Local Marketing for Construction: Getting Found by the Right Customers Online;
Social Media for General Contractors: LinkedIn, Facebook, Instagram and YouTube for the Construction Industry;
Google My Business and Reviews: Online Reputation to Build Trust;
Email Marketing and Lead Management: Turning Contacts into Contracts.

MODULE 3 - Customer Communication and Management

Public Speaking for General Contractors: how to present yourself persuasively to clients and investors;
The briefing with the client: strategic questions to avoid misunderstandings;
Negotiation and objection management: transforming negotiations into opportunities;
Storytelling for the construction sector: describing projects to enhance experience and quality.

Want to know more?

This path can help you so… do not hesitate to contact me: it will be important to get to know each other and share intentions and objectives to get the most out of each module and develop real long-term value .