Copyright © 2025 Alessandro Cerea
P. Iva IT17634611002
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FAQ
Copyright © 2025 Alessandro Cerea
P. Iva IT17634611002
Terms & conditions - Privacy Policy - Cookie
FAQ
TIMELY AND COMPLETE SUMMARY
CURIOSITY translated into a strategic and shared document.
Added value for you (and your business):
✅ Clarity and precision in communication;
✅ Better project management;
✅ Strategic alignment;
✅ Deep understanding of the customer and the target;
✅ Differentiation in the market;
✅ Reduction of conflicts and unforeseen events;
✅ Improved creativity and strategy;
✅ Replicable and scalable tool;
✅ Greater professionalism and authority;
✅ Immediate practical application.
MODULE 1 - Strategic Guide
MODULE 2 - The right questions
- The Brief is a Strategic Guide, just as Coaching is a Personal Compass;
- Humanistic Coaching helps a person clearly define their goals, values and direction;
- The Brief is used to clearly define the objectives, values and direction of a project.
- Coaching helps to ask the Right Questions (Essence of Briefing);
- A perfect brief comes from the ability to ask powerful questions to extract crucial information;
- Coaching uses targeted questions to bring out deep, authentic answers.
MODULE 3 - Define your “why”
MODULE 4 - Clear and simple
- Coaching Helps Define the “Why” (Ikigai Coaching and Briefing);
- An effective Brief must answer the question: “Why are we doing this project?”;
- Ikigai Coaching helps you find the deep meaning and unique value of an activity.
- Coaching Helps to Synthesize and Clarify (Essentiality in Briefing);
- Briefs are often confusing, long-winded or full of unnecessary details;
- Humanistic Coaching teaches how to communicate clearly, simply and effectively.
MODULE 5 - Challenging and shared
- The Brief Must Be Motivating and Engaging (Like Coaching);
- A perfect brief must inspire and motivate those who read it (designers, strategists, teams);
- Coaching works on motivation and energy, transforming objectives into concrete actions.
This path can help you so… do not hesitate to contact me: it will be important to get to know each other and share intentions and objectives to get the most out of each module and develop real long-term value .